Fine so now we know articles is king. Last but not least since our company is creating our very own blogs, (remember blogs is short slang for Weblogs – which is what the “formal and official” term is), almost all of our data is going to be “unique” and “Original”. Yet occasionally, since i will be only person, and since we simply cannot “create” more and more details, we can copy facts from other internet sites. That is awesome. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and do away with writing nearly anything.
Now i want to make this crystal clear. If you are supplying a service to the people, where most of your business should be to offer away links to other places exactly where people can get information, in other words you are a database where persons come to get backlinks, because you already do all the groundwork – that is certainly fine. Since what you will loose in articles, you will constitute in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the only parameter an Search Engine discusses. Not by a long shot.
This is a critical point to keep in mind. All sorts of things we is going to talk about, every method, coming from content to email to email lists to what ever, has yet one target in mind. To consistently and constantly increase and build your site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the product you are offering, to come back. Therefore please differentiate between the end goal plus the methods. Articles (discussed inside our first article) is a approach towards the objective of getting listed in a good standing on a google search, and the target is to have got people make use of and come to your internet site or weblog, and build a “buzz” about it. (We definitely will talk about this much later inside our series. )
Let us get back to content for any moment. Here we are talking about something that most writers learn about and are acquainted with. Text, thoughts, phrases. Original, unique text.
So to be able to continue on our own fairly reasonable path, we will now concentrate on the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Ahead of explaining just what these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more cautiously.
If you have a website selling head of hair beauty helps, you will want to sell your materials writing content around the things you are selling. Obviously if you create something about the between the latest models of of dishwashers, this is not likely to relate to the “subject matter” and articles of your internet site. So you should write articles around flowing hair supplies. You are likely to write articles or blog posts on great hair care, method dye your mane, how to get rid of split-ends, when to shampoo or conditioner etc . etc .
Our magic hair web page is called “Hair Is Certainly not Forever”. Nonetheless this is the site for the moment and we will keep it as we go along. hairisnotforever also has a weblog. This santeja.co.jp blog we will call “SilkyFairHair” and we will put it, in the interest of our case in point in under the proprietor who is aptly called Mr. Neither Hair. So now we have as follows:
1 . Internet site – Mane Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL can be fictional)
These types of names Are essential and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as go along through these articles particularly if I get to the article to the importance of choosing the best name.
Therefore Mr. Nor Hair fantastic wife, Mrs. Purple Your hair work together. They create the internet site, get all the necessary products to sell something on it, set a couple of articles about wild hair and settle-back and wait for a people to come beating the “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you declare in English language, “Knock. Knock. Good Morning! Any individual Home? inch
Okay the Hair couple know about keywords. Hence they set up articles through which EVERY phrase has the expression hair in it (or balding). Yet hair may be the title of the game. They make sure their content is initial, and Sandoz generic diovan hct once they have written two HTML pages of your hair articles, strategically placed by their cousin the graphic specialist (who can be bald) about the advertisements meant for hair companies now they presume they are done!
Woah! Not by a LONG SHOT! And here is just where it gets depressing with respect to the uninformed and non-dedicated people.
I want to deal with the “keyword” issue. Keywords are just like indices or if you wish, different types. A key phrase is something that the search engine looks for and validate (in our day), to use as one of the parameters as to how to list your site.
The keywords we refer to will be in two distinct and totally different places. The initially in the web page header from the site. in what is known as the section pertaining to “meta” tags. We might deal with meta tags in a unique article, even so let us merely say they are the keywords most google search look for (with their “bots”) when visiting your web blog. An example destinazione tag for the purpose of keywords in our internet site may be like this:
Again inside our article(s) upon meta tags we will talk about these keywords, and the meta tag, but for at this point take this as a provided these are a number of the keywords which is to be in the destinazione tag.
If the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta indicate and believed that was what the site was about and listed the site under these keywords. It was caught on to immediately, and humans currently being the handy devils they are simply, began listing keywords that had not do with their sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Arrives at & Eyeballs)
So porn sites specifically, adopting this as yet one more “fool the engine” technique, would place keywords just like “hair”, “technology” etc . into their meta tags, and present the site a great innocuous term and voila, more traffic.
Hence in the never-ending battle Search engines like yahoo caught in, and did a few stuff. They deprecated the importance on the keywords in the meta tags in accordance to their algorithms, UNLESS this article on the site actually did meet the keywords. Of course , this did not include enough seeing that porn sites will place “real” content material around their very own stuff. Let me give you a PROPER example that i find funny, but it is incredibly serious.
In a single of my posts on my blog, you will see my biography which is found by search engines like yahoo. The other day My spouse and i received an email from a flame of mine declaring “I freaked out. My spouse and i googled you, under Allen Gross Copy writer, and you are associated with a site regarding tushy’s! inch So I proceed and Yahoo it, and sure enough in like the fifthly position is this: “Ted Gross’s Unofficial Bio – The true Version simply by Tushy” and I click and receive led to an additional site (no url right here as I will not want to publicize that site just for obvious reasons) and I come to a adult site which in turn ripped off, of all the content over the internet, MY PERSONAL profile to place around all their porn ads. UGH! However, you see that is definitely how crafty people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. But keep it in mind. )
Okay so what now happens – not theoretically but in practice.
Two cases: 1 . You may have keywords inside your meta point (and you ought to have them! ) The little Internet search engine “bot” (that is a computer software whose task it is to travel and leisure around the Internet, never sleeps and never eats and enters all those porn sites as well!, and sees information on ALMOST ALL sites so the information may be categorized), goes to our web page of hairisnotforever and states the keywords on the web page. Then this kind of little android makes a snapshot of the web page. Then the algorithms take over and match the keywords in the meta tags for the text and stuff on your own site. (Remember Search Engines have a tendency “see”, they are NOT image (males will be visually focused not Search engines like yahoo! ) and so graphics are not taken into account unless you use the betagt tag. ) The algorithms get more plus more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember original content! )
2 . You may have no keywords in your meta tag and so the engine only looks at your articles.
So our happy couple figures ok lets position the word wild hair say, in every sentence at least 3 times. NO! No longer do that. Overuse of a key word is a red-flag to a Search Engine and you will be punished for it! It must be used and used frequently, but NOT over-used.
Now when you Google intended for hair products using the expression “balding”, the Search Engine has the keyword, and based on a million guidelines decides what position to the specific keyword, hairisnotforever may have, and feeds it out.
Hence our couple figures what the hell. We will also sell off mascara, plus they put in an image advert plus the word wimpernbetonung in their keywords, without having any kind of content for doing this. Well then will buy xenical from canada likely to be listed for the reason that the last belonging to the last with the last for everyone looking for “mascara”. So with this lesson the formula can be:
“Content+Keywords inside the content+Keywords in Meta point. ”